Bespoke typeface for a global independent entertainment artist management company.
Satellite 414 is a leading independent entertainment consultancy, representing a diverse collection of artists, personalities, brands and events that are globally recognised. They approach each campaign with imagination at the forefront and with an ‘artist first’ ethos.
Under the creative guidance from London-based Idea is Everything branding agency we've created a bespoke typeface which is one of the key elements of this robust brand personality. The idea was to create a typeface which would be a hybrid between the Grotesque sans serif and the Fraktur model and would add the brand a consistent visual language and instant recognition.
Creative direction and graphic design: Idea is Everything, Steve Rawlings, Alexandra Vryoni, Lily Darling.
Site design: Nephew
Photos: Satellite 414
