Digital adaptations of the highly influential mid-twentieth century American typefaces.
New York based Photo-Lettering, also known as PLINC, pioneered photocomposition starting in 1936, and lasted until the DTP era. PLINC designers included some of the most important designers from that period such as Bob Alonso, Vincent Pacella, Dave West and above all Ed Benguiat.
In 2003 House Industries purchased the entire physical assets of Photo-Lettering. We were asked to make three digital adaptations from their phototype library: Dave West's Banjo, a blend of wild west and psychedelic, Meyer Davison Spencerian, ornamental script masterpiece and Ed Benguiat's influential Montage (which was developed with Jess Collins). All typefaces can be purchased via House page.
Creative direction: Ken Barber
Font engineering: Ben Kiel
PLINC Fonts, Product Design & Photography: House Industries
© Brand Design Co., Inc./House Industries 2024.
Photography courtesy of House Industries and Carlos Alejandro. All rights reserved.
